WhatsApp API pricing in the UAE, October 2026
WhatsApp message prices in the UAE as of October 1st, 2026: $0.0576 per marketing template, $0.0157 per utility template or service reply, and $0.0157 per authentication code. The first 1,000 service replies per number per month are free.
What does the WhatsApp Business Platform cost for UAE numbers after Meta's October change? Official rates, what changed, and worked monthly bills.
WhatsApp message rates in the UAE
| Message type | Rate |
|---|---|
| Marketing | $0.0576 |
| Utility | $0.0157 |
| Service | $0.0157 |
| Authentication | $0.0157 |
| Auth-international | $0.0510 |
In AED, roughly: 5.77 fils per service reply or utility template and 21.15 fils per marketing template, at the fixed peg of 3.6725 AED to the dollar. If your account is billed in AED, Meta publishes a separate AED rate card whose figures may differ slightly.
WhatsApp cost calculatorWhat changed in the UAE on October 1st, 2026
- Service replies are billed after the first 1,000 per number per month.
- Utility templates inside the 24-hour window are now billed, and they don't count toward the free allowance.
- The marketing rate rose to $0.0576, the same as in Saudi Arabia. It also went up on October 1, 2025.
- Utility and service didn't change and stay at $0.0157.
What do 1,000 WhatsApp messages cost in the UAE?
A thousand messages of each category at Meta's rates. Service replies only cost money after the free allowance.
| Message type | Cost of 1,000 messages |
|---|---|
| Marketing | $57.60 |
| Utility | $15.70 |
| Service · after the free tier | $15.70 |
| Authentication | $15.70 |
Examples at the UAE's rates
Monthly bills worked out from Meta's official rate card, for different kinds of businesses.
A clinic in the UAE
One number, 1,800 replies, 1,200 appointment reminders.
- Service replies
- 1,800
- Free
- 1,000
- Billed replies
- 800 × $0.0157 = $12.56
- Utility templates
- $18.84
New since October 1st: $12.56
A real estate agency in the UAE
One number, 5,000 replies, 2,000 marketing templates.
- Service replies
- 5,000
- Free
- 1,000
- Billed replies
- 4,000 × $0.0157 = $62.80
- Marketing templates
- 2,000 × $0.0576 = $115.20
New since October 1st: $62.80
An online store in the UAE
Three numbers, 30,000 replies, 6,000 in-window order confirmations, 10,000 marketing templates.
- Service replies
- 30,000
- Free
- 3,000
- Billed replies
- 27,000 × $0.0157 = $423.90
- Utility templates
- $94.20
- Marketing templates
- 10,000 × $0.0576 = $576.00
New since October 1st: $518.10
Utility volume discounts in the UAE
Utility templates get cheaper as monthly volume grows. Meta counts per business portfolio and per market. Service and marketing messages get no volume discounts.
| From message | To message | Rate | Discount |
|---|---|---|---|
| 1 | 100,000 | $0.0157 | List rate |
| 100,001 | 1,000,000 | $0.0149 | -5% |
| 1,000,001 | 4,500,000 | $0.0141 | -10% |
| 4,500,001 | 40,000,000 | $0.0133 | -15% |
| 40,000,001 | 80,000,000 | $0.0126 | -20% |
| 80,000,001 | and above | $0.0118 | -25% |
The UAE compared with the region
The same message in the five markets businesses ask us about most.
| Country | Marketing | Service & utility |
|---|---|---|
| Saudi Arabia | $0.0576 | $0.0107 |
| Jordan | $0.0392 | $0.0091 |
| the UAE | $0.0576 | $0.0157 |
| Kuwait | $0.0792 | $0.0440 |
| Egypt | $0.0644 | $0.0036 |
Cut your WhatsApp bill in the UAE with uniPLUS
uniPLUS is made by Unirsal, an official Meta Business Partner. You reply to the customer once on WhatsApp with a button. They continue the conversation in your own branded chat, with no app and no sign-up, and the rest of the messages carry no Meta fees.
In the UAE every reply past the free allowance costs $0.0157, more than in Saudi Arabia, Jordan or Egypt. Each reply that moves to your uniPLUS chat is one you don't pay Meta for.
See what you'd save with your real numbers
On a short call, we'll go over your volumes and show you what uniPLUS would save you.
Book a 30-minute callFree setup, first 7 days free, no contract.
WhatsApp pricing in the UAE: FAQ
How much is a WhatsApp message in the UAE?
What is the WhatsApp API price in AED?
Is WhatsApp more expensive in the UAE than in Saudi Arabia?
Did WhatsApp prices go up in the UAE?
Figures from Meta's official rate card, effective October 1st, 2026.