WhatsApp API pricing in Saudi Arabia, October 2026
WhatsApp message prices in Saudi Arabia as of October 1st, 2026: $0.0576 per marketing template, $0.0107 per utility template or service reply, and $0.0107 per authentication code. The first 1,000 service replies per number per month are free.
What does the WhatsApp Business Platform cost for Saudi numbers after Meta's October change? Official rates, what changed, and monthly bills worked out for typical businesses.
WhatsApp message rates in Saudi Arabia
| Message type | Rate |
|---|---|
| Marketing | $0.0576 |
| Utility | $0.0107 |
| Service | $0.0107 |
| Authentication | $0.0107 |
| Auth-international | $0.0598 |
In SAR, roughly: 4.01 halalas per service reply or utility template and 21.6 halalas per marketing template, at the fixed peg of 3.75 SAR to the dollar. If your account is billed in SAR, Meta publishes a separate SAR rate card whose figures may differ slightly.
WhatsApp cost calculatorWhat changed in Saudi Arabia on October 1st, 2026
- Service replies are billed after the first 1,000 per number per month.
- Utility templates inside the 24-hour window are now billed, and they don't count toward the free allowance.
- The marketing rate rose to $0.0576. It also went up on April 1, 2026.
- Utility and authentication didn't change in October and stay at $0.0107.
What do 1,000 WhatsApp messages cost in Saudi Arabia?
A thousand messages of each category at Meta's rates. Service replies only cost money after the free allowance.
| Message type | Cost of 1,000 messages |
|---|---|
| Marketing | $57.60 |
| Utility | $10.70 |
| Service · after the free tier | $10.70 |
| Authentication | $10.70 |
Examples at Saudi Arabia's rates
Monthly bills worked out from Meta's official rate card, for different kinds of businesses.
A dental clinic in Saudi Arabia
One number, 2,500 replies to patients, 800 appointment reminders.
- Service replies
- 2,500
- Free
- 1,000
- Billed replies
- 1,500 × $0.0107 = $16.05
- Utility templates
- $8.56
New since October 1st: $16.05
An online store in Saudi Arabia
Two numbers, 20,000 replies, 4,000 in-window order confirmations, 6,000 marketing templates.
- Service replies
- 20,000
- Free
- 2,000
- Billed replies
- 18,000 × $0.0107 = $192.60
- Utility templates
- $42.80
- Marketing templates
- 6,000 × $0.0576 = $345.60
New since October 1st: $235.40
A large service company in Saudi Arabia
Ten numbers, 250,000 replies, 120,000 notifications outside the window. Utility volume tiers kick in here.
- Service replies
- 250,000
- Free
- 10,000
- Billed replies
- 240,000 × $0.0107 = $2,568
- Utility templates
- $1,274
New since October 1st: $2,568
Utility volume discounts in Saudi Arabia
Utility templates get cheaper as monthly volume grows. Meta counts per business portfolio and per market. Service and marketing messages get no volume discounts.
| From message | To message | Rate | Discount |
|---|---|---|---|
| 1 | 100,000 | $0.0107 | List rate |
| 100,001 | 1,000,000 | $0.0102 | -5% |
| 1,000,001 | 4,500,000 | $0.0096 | -10% |
| 4,500,001 | 40,000,000 | $0.0091 | -15% |
| 40,000,001 | 80,000,000 | $0.0086 | -20% |
| 80,000,001 | and above | $0.0080 | -25% |
Saudi Arabia compared with the region
The same message in the five markets businesses ask us about most.
Cut your WhatsApp bill in Saudi Arabia with uniPLUS
uniPLUS is made by Unirsal, an official Meta Business Partner. You reply to the customer once on WhatsApp with a button. They continue the conversation in your own branded chat, with no app and no sign-up, and the rest of the messages carry no Meta fees.
In Saudi Arabia every reply past the free allowance costs $0.0107. Each reply that moves to your uniPLUS chat is one you don't pay Meta for.
See what you'd save with your real numbers
On a short call, we'll go over your volumes and show you what uniPLUS would save you.
Book a 30-minute callFree setup, first 7 days free, no contract.
WhatsApp pricing in Saudi Arabia: FAQ
How much is a WhatsApp message in Saudi Arabia?
What is the WhatsApp API price in SAR?
Does the price change if my company is outside Saudi Arabia?
Did WhatsApp prices go up in Saudi Arabia?
Figures from Meta's official rate card, effective October 1st, 2026.